Skills & Services

What is SEO?

SEO is an essential cornerstone of social marketing, maximizing your visibility with Google, Bing and other search engines by utilizing smart keyword choices throughout your website. 

Brand Persona Media provides customized business SEO services that match your business objectives and budget. Whether you are looking for a long term managed strategy or a few hours of consulting Brand Persona Media can help you increase the visibility and profitability of your website.

The Key To Search Engine Optimization….

…is patience.  Improving your rank will take some time. You can compare it with a marathon that takes more time than a sprint. All we can do is help Google index your website and work on the search phrases as well as the content.

Small businesses can outrank major competition if their owners are willing to dedicate a lot of time and energy into it. We have extensive knowledge in the SEO field and will help you find the right methods to improve your rank over time.

We are so confident in our ability to improve your search engine ranking that we can offer you a guarantee on our SEO services. If you don’t see an improvement in your search engine ranking and visibility, we will give you credit to spend it on another service. Your money will never be wasted.

Services

• SEO Website Audit
• SEO Strategic Plan
• Keyword Research
• A/B Testing
• Header & Alt Tags
• On-Page SEO
• Content Creation
• Blog Posts
• Website Analytics & Tracking
• Website Maintenance & Improvements

Brand Persona Media Approach

Step 1: Audit & Analysis

Our team will perform an in-depth SEO audit and analysis of your current website and will give you a one-page report.

Step 2: Goals Setting

With your business goals in mind we will create a strategic SEO plan for you.

Step 3: Optimization & Results

After implementing the initial changes, we will start measuring the results and tweak it where we see room for improvement. 

Start here and put yourself in front of the competition!

What is PPC?

PPC is referred to as a dynamic online based auction advertising system where advertisers are only charged when a user actually clicks on the ad. Ads constantly compete against one another for a premium position among the paid results. Parameters like relevance and validity for specific search terms play an important role making it essential to set the right keywords to display your ads.

Why PPC matters?

Pay-per-click campaigns can be a very powerful way to increase search results, brand awareness and drive sales. At the same time, it can be a waste of time and money if the campaign is not strategically planned out.

With our Brand Persona Media Approach, we will make sure that your budget is allocated efficiently by developing a holistic plan that will get you clicks.

Services

• Keyword research
• competitive research
• campaign planning & management (local, regional, national)
• ad text creation
• landing page creation
• display ad creation
• optimization for mobile ads
• conversion tracking
• Cost-per-click Optimization

Channels

• Search
• Display
• Shopping
• Youtube

Brand Persona Media Approach

Step 1: Goals Setting

We don’t just want to shove a plan on you – we want to make sure that it fits your needs. Let’s chat about your expectations first and set smart goals.

Step 2: Audit & Analysis

Our team will perform an in-depth audit and analysis of your current PPC strategy based on your needs. We will use this information to determine the right channels for you and build out your campaign strategy.

Step 3: Launch & Testing

After launching your campaign, we will start measuring the results and tweak it where we see room for improvement. 

Step 4: Optimization & Results

As we continue to implement your feedback, your campaign will go through a continuous process of tweaks and testing to become highly efficient. 

Start here and put yourself in front of the competition!

What is e-mail Marketing?

Generally spoken every email that is sent out to a potential new or existing customer is considered email Marketing. People who sign up for your email list show genuine interest in your brand and want to hear more about what’s going on with your business. Whether someone signs up at a physical event or uses an online subscription form, gathering email addresses establishes a valuable relationship with prospects and existing customers.

Why e-mail Marketing still matters

Today it takes more than just sending out an email trying to promote a discount online. We need to connect with our audience in a highly personalized way, while staying on budget. While some trends come and go, email marketing remains the most powerful channel available for marketing. 

Having the right content it can be a powerful tool to reach a lot of potential or existing customers. 

Having over 1 billion active facebook users is an impressive number. But compare this to over 4.9 billion email accounts worldwide.

Email subscribers have explicitly told you they want to hear from you when they signed up for your email list- There are strict laws and regulations regarding SPAM, so if you are emailing a prospect or customers, it is because they gave you permission to.

So let them be part of your business life and show them some personalized content.

KPIs we focus on

• Click-Through-Rate (CTR)
• Conversion Rate (CR)
• Bounce Rate (BR)
• List Growth Rate (LGR)
• E-mail Sharing/ Forwarding Rate
• Return on Investment (ROI)

Brand Persona Media Approach

Step 1: Goals Setting

With your business goals in mind we will create a strategic E-Mail Marketing plan for you.

Step 2: Campaign Creation

Based on your goals we will craft a powerful E-Mail Campaign that will have specific call-to-actions to drive results

Step 3: Launch of E-Mail Campaign

We will launch the campaign and start measuring the results based on a set of KPIs.

Step 4: Optimization & Results

Based on the measured results, your campaign will undergo many iterations to become highly efficient.

Our team will also take measures to grow your subscriber base

Start here and put yourself in front of the competition!

What is retargeting?

We all know these little advertising banners on most popular pages all over the internet. 

And we all at some point were probably wondering why they show us exactly what we have been looking for a little while ago. Usually it’s a product that we have clicked on before.

The answer is: retargeting. Website owners can place a piece of tracking code, also known as a tracking tag or cookie, on their visitors browsers that sort of follows them around the web. Leaving this mark means letting advertising networks know exactly what the new owner of the cookie wants to see and show them the right ads.

The formula of success is simple: Staying in sight, results in being kept in mind. And by targeting the people who have already visited your website, and hence showed interest in your brand, no money is wasted in guessing the right audience.

Most online banners have a click-through-rate (CTR) of 0.1%. By retargeting the people that have already expressed interest in your sites, ads are clicked on up to 400% more often.

Why Retargeting matters?

One of the hardest tasks in advertising is identifying which group of potential customers to target. Retargeting and Social Media Retargeting in particular, takes the guess-work out of targeting. It grants you the opportunity to retarget customers that have already gotten in contact with your brand by visiting your website.

These customers have shown genuine interest in your products and services so you don’t have to identify them anymore. With the right analytics tools for website traffic you can find out more about their personality and online behavior and eventually use that information to display your ads on websites they spend the most time on.

Brand Persona Media Approach

Step 1: Goals Setting

With your business goals in mind, we will create a strategic Retargeting plan for you.

Step 2: Campaign Creation

Based on your goals we will craft a powerful Retargeting Campaign that will have specific call-to-actions to drive results

Step 3: Launch of Retargeting Campaign

We will launch the campaign and start measuring the results based on a set of KPIs.

Step 4: Optimization & Results

Based on the measured results, your campaign will undergo many iterations to become highly efficient.

Start here and put yourself in front of the competition!